Where to find and how to use the YouTube Analytics dashboard — access it in YouTube Studio on desktop and mobile, navigate the tabs, and use Advanced Mode to compare the right data.
A clear guide to YouTube Reach Analytics — how impressions, CTR and traffic sources connect to views and watch time, and how to turn the numbers into one next test.
A step-by-step guide to exporting YouTube Analytics to CSV or Excel — using Advanced Mode, importing into Excel or Google Sheets, fixing errors and building a report.
Compare YouTube videos in Analytics the fair way: use Advanced Mode, match the time window, choose the right metrics, and turn the result into one next test.
Understand YouTube Analytics without drowning in numbers — which metrics matter for reach, watch quality, audience loyalty and Shorts, and how to act on them.
Where do your YouTube views come from? Understand Browse, Suggested, Search, Shorts and External traffic — read the source mix without being misled, and decide what to improve next.
Your analytics tell you what share of your views came from search. They do not tell you what anybody searched for, and only one of those is something you can write to.
